Red Lion American Goods was formed out of a reluctance to buy half-assed products littering social media, shirts with half-assed designs, made with half-assed quality, and half made out of plastic. From there came the idea, “Why can’t I just do it myself?” and so it began.

“Made in USA” doesn’t mean what you think it means.

It’s used loosely; at best, it’s a stretch, and at worst, a lie, and most of the time, it’s just not the full story.

It’s everywhere… and I decided not to be part of it.

Our cotton is grown in the United States.
Our shirts are assembled in Honduras.
Our printing is done by local shops in Sonoma County, CA.

That’s the truth.

No fine print. No hidden steps.

Anyone can sell a shirt.

Few will tell you exactly how it’s made. I believe you should know what you’re wearing,
where it comes from, and what you’re actually paying for.

The truth.

About us

Veteran-owned and operated, Red Lion American Goods provides quality apparel designed and printed in the USA on premium garment-dyed shirts made with high-quality cotton. Every shirt is hand-picked for comfort, sustainability, and durability, and made with 100% American-grown cotton. Every product is inspired by our beautiful American wildlife and the rugged landscapes they call home. Our motto, “Live Life Wild”, is more than just chasing sunsets; it’s breaking the mold and finding your own love for the outdoors, doing what you can to protect the places that molded you. Living this life as full as you can.