Red Lion Supply Co. was formed out of a reluctance to buy the half-assed products littering social media, shirts with half-assed designs, made with half-assed quality, and half made out of plastic. From there came the idea, “Why can’t I just do it myself?” and so it began.

About us

Veteran-owned and operated, Red Lion Supply Co. provides quality apparel designed and printed in the USA, featuring premium garment-dyed shirts made from high-quality cotton. Every piece of apparel is hand-picked for quality, comfort, and durability. Every product is inspired by our beautiful American wildlife and the rugged landscapes they call home. Our motto, “Live Life Wild”, is more than just chasing sunsets; it’s breaking the mold and finding your own love for the outdoors, doing what you can to protect the places that molded you. Living this life as full as you can.

Our wilderness Guarantee:

Every product you buy from Red Lion Supply Co. is covered by our (unconventional) Wilderness Guarantee, and that means that any time you destroy a piece of apparel in the pursuit of the wild life, we’ll send you another. We cannot promise the same product will be sent back because of our small-batch nature, but we will work together to send you something from our shelves that fits you as soon as possible.

What's covered under the Wilderness Guarantee?

Bear attacks, squirrel attacks, wildfires, campfires, cutting up the shirt to stop an outdoor emergency, overall destruction from a summer of being a raft guide, shredding the shirt on a piece of granite while climbing. The Wilderness Guarantee will last until it is abused, and each case will be reviewed.