DROP 002: today

APPAREL BUILT FOR THOSE WHO embrace the wild.

NEW RELEASES

"Lovers For Life"
$39.00

Ever wanted to be a bird? Ever wanted to build a nest near a lake? Ever wanted to head south in the winter? Well, you may be an Osprey, and boy, do we have the perfect shirt for you!

Two of my favorite birds live along the rock formations along the shore of Mono Lake (It’s for the birds), I call them Oscar & Olivia; for a few years now I’ve seen them return to the same nest, make repairs, and raise their young. These Osprey are truly the embodiment of “Lovers for Life”. This shirt is made with 100% American-grown cotton for comfort and durability for years of wear and is also covered with our wilderness guarantee.

  • Every shirt ships pre-washed for immediate comfort.

  • Printed locally in Sonoma County, CA.

  • 6.1 oz., pre-shrunk 100% ring-spun American cotton.

  • Soft washed garment dyed fabric.

  • Double-needle stitching on neck, sleeves and bottom hem.

  • ‍Male model is 5’9, 185lbs, wearing a size Large.

"Some Days"
$39.00

Every day you wake up you’re either the fat bear sitting by the river or the tasty salmon, and it’s not usually up to you to decide.

The inspiration for this shirt came from a trip to Katmai Nat’l Park a few years ago, all day I watched the grizzlies devour those unlucky salmon and all I could think was “Damn, it sure is a bad day to be a Sockeye”. This shirt is made with 100% American-grown cotton for comfort and durability for years of wear and is also covered with our wilderness guarantee.

  • Every shirt ships pre-washed.

  • Printed locally in Sonoma County, CA.

  • 6.1 oz., pre-shrunk 100% ring-spun American cotton.

  • Soft washed garment dyed fabric.

  • Double-needle stitching on neck, sleeves and bottom hem.

  • ‍Male model is 5’9, 185lbs, wearing a size Large.

"Man and the wild"
$39.00

“Man needs the wilderness, but the wilderness does not need man” I can’t remember if that’s a quote from an Edward Abbey book or one of my own, but either way, the point stands. The wilderness is pristine, dangerous, comforting, and above all; wild. The wilderness may have needed man at one point in time, but it does not anymore, On the other hand, man needs the wilderness, as much as we try and fight it, we can never escape the grasp of the wild.

This shirt is made with 100% American-grown cotton for comfort and durability for years of wear and is also covered with our wilderness guarantee.

  • Every shirt ships pre-washed for immediate comfort.

  • Printed locally in Sonoma County, CA.

  • 6.1 oz., pre-shrunk 100% ring-spun American cotton.

  • Soft washed garment dyed fabric.

  • Double-needle stitching on neck, sleeves and bottom hem.

  • ‍Model is 5’9, 185lbs, wearing a size Large.

"Live Life Wild" Motto Tee
from $34.00

"Live Life Wild"‍ ‍Motto tee

Inspired by months on the road and days down the river, Live Life Wild is more than some text on a t-shirt, it’s a rule of existing, a way of life.

Made for river rats, vanlifers, climbers, and dirtbags of all degrees, I guarantee this shirt won’t give up on you. And here’s the cherry on top; our shirts are assembled with 100% American-grown cotton, bringing more comfort, durability, sustainability, (and less microplastics).

  • Each shirt comes pre-washed and ready for wear.

  • Printed locally in Sonoma County, CA.

  • 6.1 oz., pre-shrunk 100% ring-spun American cotton.

  • Relaxed fit.

  • Soft washed garment dyed fabric.

  • Double-needle stitching on neck, sleeves and bottom hem.

  • Male model is 5’9, 185lbs, wearing a size Large.

  • Female model is 5’3, wearing a size Medium.

THE ORIGINALS

"Monkey Wrench" Limited Release Tee
$39.00

Loathe housing developments and endless progress? Love ecoterrorism and the wilderness? Then you’ve come to the right place. This shirt is made with 100% American-grown cotton for comfort and durability for years of wear.

  • Every shirt ships pre-washed.

  • Printed locally in Sonoma County, CA.

  • 6.1 oz., pre-shrunk 100% ring-spun American cotton.

  • Soft washed garment dyed fabric.

  • Double-needle stitching on neck, sleeves and bottom hem.

  • ‍Male model is 5’9, 185lbs, wearing a size Large.

  • Female model is 5’3, wearing a size Medium.